International Tourism Management Arlt

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

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ITM Bachelor 2. Sem
8035: Introduction Leisure & Event Management

Tu. 10.30-11.30 h H12

4 SWS Special Tourism Management, splitted in
2 SWS General Introduction (Simoneit)
2 SWS Introduction Focus, here: Leisure & Event Management

For this part (Arlt):
Workload: 30 h classroom work / 30 h self-study

ECTS points: 2

Course organisation:

Lecture with presentation special topic

Final session Summing up, Feedback, written assignment preparation

Examination: Written examination

	Topic	Example
29.3.	Introduction: Leisure & Event Management I: Selling Experiences
5.4.	Introduction: Leisure & Event Management II: What is leisure?
12.4.	no class - new date: 22.6. 15.45-17.15 h
19.4.	Introduction: Examples of conference and fair in China
26.4.	Introduction: Leisure & Event Management III: Leisure and non-leisure
3.5.	Experience Economy	Starbucks
	Leisure Experiences
10.5.	Physical and Virtual Spheres of Experiences	Theme Park, Facebook
17.5.	Sport Spheres of Experiences	Ebikes
24.5.	Educational Leisure Spheres of Experiences and Serious Leisure Experiences	Online semi-professional offers

	Event Experiences
31.5.	Anders Ellemann Kristensen, Albatros Travel (Copenhagen/Beijing): China as a source market and as a destination forleisure and MICE tourism - Lessons from 20 years experiences of a Danish company Albatros Travel ist der wichtigste dänische Reiseveranstalter für Reisen von und nach China und veranstaltet u.a. seit 1999 den Great Wall Marathon. Herr Ellemann Kristensen lebt und arbeitet seit acht Jahren in China. Vortrag in englischer Sprache mit anschließender Möglichkeit für Diskussion und Fragen

7.6.	Characteristics of events	FIFA Women Worldcup 2011
14.6.	no class - new date: 22.6. 17.30-19.00 h
21.6.	Events as an industry: MICE	Fair
28.6.	Preparation written examination

29.6. 15.45-17.15 h	Brand-orientated and Leisure events	Windsurf World Cup Sylt Wacken Open Air
29.6. 17.30-19.00 h	Feedback, Conclusion: Leisure and Event Management - Challenges and Opportunities

Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h

Prof. Dr. Wolfgang Georg Arlt International Tourism Management

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management