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Tu. 10.30-11.30 h Audi I
4 SWS Special Tourism Management, splitted in
2 SWS General Introduction (Simoneit)
2 SWS Introduction Focus, here: Leisure & Event Management
For this part (Arlt):
Workload: 30 h classroom work / 30 h self-study
ECTS points: 2
Course organisation:
First two sessions Introduction into topic
Following sessions:
- 45 min. lecture
- 30 min. presentation special topic by student group
- 15 min. discussion
Final session Summing up, Feedback, written assignment preparation
Examination: Written examination
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Lecture
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Presentation (Examples)
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| 29.3. |
Introduction:
Leisure & Event Management I: Selling Experiences
Presentations
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5.4.
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Introduction: Leisure & Event Management II: What is leisure?
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| 12.4. |
no class - new date: 22.6. 15.45-17.15 h
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| 19.4. |
Experience Economy |
Starbucks |
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Leisure Experiences |
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26.4.
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Physical Spheres of Experiences |
Theme Park or Water Park |
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3.5.
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Virtual Spheres of Experiences |
Facebook |
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10.5.
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Sport Experiences |
Ebikes |
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17.5. |
Educational Leisure Experiences |
Museum Shops |
| 24.5. |
Serious Leisure Experiences |
Online semi-professional offers |
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Event Experiences |
|
| 31.5. |
Characteristics of events |
FIFA Women Worldcup 2011 |
| 7.6. |
Events as an industry: MICE |
Fair |
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14.6.
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no class - new date: 22.6. 17.30-19.00 h
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| 21.6. |
Brand-orientated events |
Windsurf World Cup Sylt
or Fashion Show |
22.6.
15.45-17.15 h |
Leisure events |
Wacken Open Air |
22.6.
17.30-19.00 h |
Conclusion: Leisure and Event Management - Challenges and Opportunities |
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28.6.
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Feedback, Preparation
written examination
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