ITM / BWL Bachelor 5. Sem.
8398/8356: Leisure & Event Management II
(Lecture and Seminar):
Introduction to International Event Management
           

Tu. 10.00-13.15 h H 11

4 SWS Course

Workload: 60 h classroom work / 120 h self-study

ECTS points: 6

Examination:
- Intermediate Sub-group presentation (20 min. + discussion) plus
- Handout (1-2 pages) with key results of presentation and discussion, key sources (to be distributed one week after presentation) (Presentation+Handout 15%)
- Group Final Presentation (45 min. + discussion) (25%)
- Assignment Paper (12 pages per person) to be handed in before Jan. 31, 2012 (60%)

Course organisation:
First unit: Lecture Event Organisation
Second unit: Assignment work: plenary and group discussions and sub-group presentations of work-in-progress

Oct. 29: Excursion to Kiel to visit three fairs

Who are we, what are we talking about

Introduction lecturer and participants

Introduction Arlt:

Prof. Dr. Wolfgang Georg Arlt

  Tourism Scientist.
  Born in West-Berlin 1957, married to Swiss novelist, no kids
  Since 2007 living in Meldorf (cultural capital of Dithmarschen, located south of Heide)
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin
  

  Former owner of specialized tour operator companies
  (Outbound/Inbound East Asia-Europe)
  Consultant for European companies (mainly Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  (biggest project: "China - Cradle of Knowledge" 500,000 visitors in five different   European cities)
  Publisher, bookseller, journalist
  

  Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
  Since 2002 professor for Leisure and Tourism Management (FH Stralsund)
  Since 2007 professor for International Tourism Management (FHW)

  Research Fellow of Japanese Society for the Promotion of Science (Tokyo)
  Research Fellow of the Asia-Pacific Centre for the Study and Training of Leisure of
   Zhejiang University (Hangzhou/China)
  Fellow of Royal Geographical Society (London) FRGS
  Director of China Outbound Tourism Research Institute (COTRI) 
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)

    Since August 2008 member of Senate and Convent of FHW
    Since March 2011 Vice Dean Faculty of Economics

  Office at FHW: Business Tower, Second floor 2.018,
  Tel. -513, email: arlt@fh-westkueste.de
  Consultation hour during teaching period: We 13-14 h

 Teaching website: www.arlt-lectures.com

Introduction Participants:

 - Name, background, work experience 
 - (if coming back from external semester: Experience)
 - Preference for what kind of job after finishing studies at FHW?
 - Planning to do a Master degree? PhD?
 - Planning to start own company within the next 10 years?
 

Event Management - part of Leisure Management

Occurs in public sector, not-for-profit sector, commercial sector

Different Classification of the leisure and event activities

- By size: Mega - Hallmark - Major - Local/Community - Individual/Private

- By sector: Sport - Entertainment - Art - Culture - Gambling - Outdoor activities -
  Tourism

- By form: One-Time Event - Recurrent event - Fair - Festival - Regular / Occasional
  / Spontaneous Activity

Sliding scale from

not organized - privately organized - half-professionally organized (Serious Leisure) - professionally organized

Assignment:
Two groups, two topics:

a) Planning an event:
Planning of a Slow Tourism workshop/conference at FHW in Spring 2012:

Understanding how event planning works

Including analysis of situation, goals, discussing and deciding on target groups, stakeholders, financing, activities, media, press releases, marketing materials, social media marketing, time table, milestones, human resources, volunteer programs, impact assessment, sustainable results.
Starting point: Analysis of examples of other scientific conferences

b) Fairs:
Developing a new fair for Kiel:

Understanding how a fair works

Including creating criteria for the development of a new fair, analysis of situation, goals, discussing and deciding on suitable fair based on analysis of target groups, stakeholders, financing, activities, media and marketing, time table, milestones, human resources, impact assessment, sustainable results.
Starting point: Analysis of examples of other fairs

Visit to three fairs in Kiel on Oct. 29:
Lebensfreude Kiel, Jobmesse Kiel, Kieler Messe für Angewandte Kunst

(for all participants, necessary for fair group assignment)

All information given in this lecture is available here (www.arlt-lectures.com) for download.

Please check the homepage of the website regularly for announcements about time changes etc.

Timetable:

110929_Antz_slowtourismtagungangebot.doc

Groups

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wed. 13.00-14.00 h