ITM Bachelor 3. Sem.
8354: Leisure & Event Management I (Seminar): Introduction to International Leisure & Event Management
           

   Welcome to the Experience Economy:

EVERY BUSINESS IS A STAGE

http://www.kristallwelten.com/

http://www.heinekenexperience.com/

http://www.edenproject.com/

EXPERIENCE REALMS - ALL EXPERIENCES ARE REAL

"There's no such thing as an artificial experience"

"Ing the Thing" - Experientalizing your offers

 Selling the "-ing experience":

 Embedding Goods in an Experiential Brand

 Sensorializing Goods

 Making Goods Scarce

 Forming a Goods Club

 Staging a Goods Event

"The Progression of Economic Value"

 Example: The Birthday Cake

"The Experience Realms"

 Theming the experience

An example:

* The American Girl Place in Chicago charges school-age girls and their parents admission to see a musical review and dine in a themed café based on the American Girl dolls and books. They can spend hundreds of dollars in the American Girl Place for experiences and they haven’t yet bought a thing.
http://www.americangirlplace.com/agp_home.php

"You are what you charge for"

When you start charging an entrance fee for your attraction/shop/sight,
visitors can rightly demand something for it
(all the time, always on the same level).

Consequences for:

- a souvenir shop?

- a restaurant?

- a beach (Kurtaxe...)?

- a city destination?

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Fr. 10.00-11.00 h