Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Master 3. Sem.
8103: International Management III

 

 

 

Sun 13.12. 10.00-14.00 h

 Beyond Hofstede - Applications

10.00 - 11.00 h
Beyond Hofstede Chapter 12 - Practical application of competing ontologies and epistemologies

11.15 - 12.45 h

Marketing: "Old" Media and the problem of global marketing campaigns.
Internet 2.0 - Social Media Marketing across cultures - possible because user-driven?

13.00 - 14.00 h
Discussion Presentation topics

 

New date for two and half units = 20 min. slots for individual consultation of presentations
We 13th Jan. starting from 11.00 h

 

 

 

 

 

Discussion Presentation topics

Individual Presentation (20-30 min. plus 15-20 min. discussion (total: 45 min.))

Possible Topics:

a) Others theories of culture frameworks for global management and marketing

- David Pinto (already taken)
- Ting-Toomey - communication
- Trompenaars (already taken)
- Triandis - social environment
- Baudrillard - consumption of signs
- Bourdieu - culture capital
- Yamada - "Why Japanese and Americans misunderstand each other" (already taken)
others...

b) Using the "Beyond Hofstede" approaches as tool for analysis:

 cross-/intercultural case studies

 own cross-culture experiences in working surroundings interpreted

 cross-culture marketing: analysing websites or ads in magazines of global brands in  different languages 

  analysing organisational culture by looking at the work surroundings

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  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h
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