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ITM Master 3. Sem. |
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Dec. 12th, 2009 Nakata (ed.): "Beyond Hofstede" - Hard copy On Sat. 12.12. we will discuss the ideas "Beyond Hofstede". ALL: Please read the book before Dec. 12th.
GROUPS: For each chapter from Chapter 2-11 one or two students have to prepare and host the discussion: - Two to three minutes time for all to re-read and remember the text - Host: Give a summary of the content - Host: Give own reaction and review - Host: Chair discussion For each chapter altogether 30-40 minutes.
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INTRODUCTION
Content: Culture Frameworks for Global Management and Marketing - "Beyond Hofstede". International Management in a globalized world is faced with the task of successful "Diversity Management". It has to take into account that no longer simple "intercultural" concepts are working, as almost no country has a "pure" national culture without strong outside influences, as more and more staff members, customers, business partners are not rooted in just one culture. Still, management without careful tuning to cultural influences is bound to fail. Geert Hofstede has been for many years the "father" of the most common way of analysing culture within business activities, he is one of the most quoted social scientists in the world. To analyse the current situation of culture-related international management we looked at Hofstede's theories and some related theories. We will now use the publication Nakata (ed.): "Beyond Hofstede" (Palgrave 2009) to learn about new approaches to successful global management and marketing. This is an ambitious project which will only succeed if all participants bring interest and engagement to the classroom.
Hofstede is very successful because: - first to market - value-based (easy to measure and quantify) - easy so understand and use
Five main insights (Ch. 1):
- Meaning of culture needs to be enlarged - Assumptions about culture have to be clearly identified - More complex forms of culture need to be embraced - Dynamism in culture has to be accounted for - Embracing Diversity: Necessity to take an interdisciplinary, multi-method, complementary philosophical approach
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| Chapter 5 Arlt |
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
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