ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
           We 08.15 - 09.45 h (+ other dates) Audimax II

 SUPPLY SIDE:

Commercial Supply Structures: Tour Operator, Travel Agencies, Marketing Organizations

Patterns of distribution:

Supplier --> Traveller

Supplier --> Intermediary --> Traveller

Supplier --> Intermediary --> Intermediary --> Traveller

Tour operators

 Organize and sell tours: package - all-inclusive - moduls - dynamic packaging

- Outbound and Inbound

- International companies

- Specialized TOs

- "Grey" TOs

Travel agencies

 Sells single products only, not organizer

 Income forms:

- Commission

- Charges

Structures:

- Independent TA

- Franchise

- Company-owned

DMOs / NTOs (Destination Marketing Organizations / National Tourism Organizations)

 Different forms of government involvement

 "Selling" the destination

 On local / regional level often competitor by selling own products or acting as agency

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h