|
|
|
ITM Master 1. Sem. |
SUMMARY Using the example Disney Shanghai: http://www.ocregister.com/articles/shanghai-727422-anaheim-disneyland.html http://fortune.com/2016/10/05/disney-shanghai-attendance-problems/ https://skift.com/2016/11/12/analysts-say-disney-still-has-challenges-with-shanghai-park/ http://www.travelandleisure.com/trip-ideas/disney-vacations/odd-things-to-know-shanghai-disneyland http://money.cnn.com/2016/10/05/media/disney-shanghai-china-visitors/ http://www.scmp.com/business/companies/article/2024877/disney-still-find-its-magic-shanghai
Strategic decisions for Disney: Turnaround for Hong Kong Disneyland, Product positioning for Shanghai Disneyland
|
Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |