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ITM Master 3. Sem |
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DESIGN OF PROJECT
"International Management III" deals with Intercultural and Crosscultural Management, specifically with IC and CC Communication and even more specifically with CCC in Online communication. We will look at some basics of Communication and of Internet Usage and more specifically at Intercultural and Cross Culture. We will compare how different parts of the tourism industry and different parts of others industries use Online CCC for image building, marketing, recruitement etc.
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Internet Tourism Marketing across cultures: Two texts Protocol discussion I: link Protocol discussion II: link
DESIGN OF PROJECT
Which companies/organisations to choose? Segmentation: for example Tourism / other Service Industry / other Industry How to develop criteria - together - working groups? How to work - (three) groups, individually?
Results: Three product groups (two from tourism/hospitality, one from hardware industry): Theme Parks (mostly Amusement Park with rides, excluding for instance Tropical Island) Event Gastronomy (Subway, KFC etc.) Toys for Children (mostly branded play-goods, excluding computer games, bicycles etc.)
- Common criteria for all three groups with (maybe) some specific additional criteria - Each group looking at 9-10 websites/brands in all languages which the members of the group comprehend - Focus on endusers (parents - children), secondary analysis of offers for other stakeholders (press, investors, government/society, potential employees). No analysis with regard to inner-company communication (intranet) because not available.
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
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