ITM Bachelor 3. Sem.
8078: Tour Operator Management I (Seminar): Introduction
           

Sinus Milieus I: Example Target Group for Tour Operators 

Selection of 6 milieus for 6 groups

 Example Target Group for Tour Operators: Postmaterialistic 50+ couples

Example:

Travel behaviour family A (married couple, no kids, no car, no TV, between 50 and 55 years, Professor/writer, German/Swiss), last 12 months

Private trips:

October: long weekend Hallig Hooge. Holiday flat (higher end of market),
self-organized travel by train/bus/ferry

December (Christmas): 10 days Jordan. Self-organized travel to Amman (taxi/air), stay in Amman with friends (private flat), travel in Jordan with rented car (driver Jordanian friend), stay in *** to ***** hotels (special prices arranged by Jordanian friends)

Jan-April: Several short trips to Switzerland. Self-organized travel to Switzerland (train/air), stay in private flat

September: 10 days bicycle trip Dolomite mountains / Venice (Biennale art exhibition). Self-organized travel (train/air), bicycles rented with local company, stay in *** - **** hotels (booked through internet pages of hotels or portals (venere.com, hrs.com).

Professional trips Professor:

October: University Conference Mexico, organized by employer

November: WTM Fair London, self-organized (taxi/air), stay in *** hotel

December: Tourism Conference Trier, self-organized (taxi/air), stay in *** hotel

February: Tourism Workshop Jamaica, organized by inviting tourism ministry

March: ITB Berlin, self-organized (train), private stay with friends

April: PATA Annual Meeting Macao, self-organized (train/air), stay in ***** hotel

April: Travel Fair Beijing, self-organized (train/air), stay in **** hotel

May: Tourism Conference and Lecture University of Sunderland, self-organized (train/air), stay in *** hotel provided by University

May-July: no trips due to accident

July: Tourism Conference Brighton, self-organized (train/air), stay in *** hotel

September: UNWTO conference, Tourism Fair Hangzhou and lecture at local university, self-organized (train/air/taxi), stay in ***** hotel

Professional trips Writer:

October: Visiting publisher in Poland, self-organized (train/air), stay in private flat with friends

Jan-April: Four month stay in Switzerland as writer-in-residence, trips within Switzerland, self-organized (train/air), stay in studio provided by city or in private flat with friends

September: Literature conference in Poland, self-organized (train/air), stay in *** hotel

What products can Tour Operator offer successfully to such people?

Discuss in smaller groups, present results.

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h