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ITM Bachelor 3. Sem |
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Reward strategies in the tourism and hospitality industry
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"A fair's day pay for a fair day's work"
Leisure and Tourism are often seen as the "McJob" branch: low-paying, low-prestige, low-dignity, low-benefit, no-future job.
Part of this is because L+T are seen as synomynous with Hospitality, the most visible part of L+T.
But it is a fact that L+T are on average offering more bady paid jobs. Example: UK 2005: Average gross annual earnings in all industries: 22,903 Pound Sterling Average gross annual earnings in hotels and restaurants: 14,653 Pound Sterling Average gross annual earnings in travel agencies: 21,753 Pound Sterling
Employee objectives for the contract of payment Purchasing power - 100 Euro in Germany are different from 100 Euro in India Fairness - How big the gap between employees' and boss' pay can be before being unfair? Relativeness - Comparing to others Recognition - Non-financial rewards Composition - More money now or more for the pension fund
Employers objectives for the contract of payment Prestige - reputation for treating employees well Cost - Big part of cost in L+T are wages Change Management - Bonuses Overall: Attract and retain suitable employees, increase level of performance, comply with employment legislation
Earning more:
"Fiddles and knock-offs" - pilferage and purloining
Tips - 16 billion US$ in USA (2003) for tips - In USA 15% normal - In Australia, Sweden, Finland, Japan etc. unusual - In China: Tipping before is corruption, after is gratification - In Germany - what do you think? Do you tip?
Money is not the only motivation to work.
Customer as Employee: Example: Volunteer Tourism
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Contact:
Prof. Dr. Wolfgang Georg Arlt FRGS |
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