Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

 

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ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
           We 08.15 - 09.45 h (+ other dates) Audimax II

 

 Destinations - Temporal (Events) and Virtual

 

Events / Fairs

 

 

     

    What are events?

    Event: "Temporary destination":

     

    Celebrating:

    - group coherence

    - community pride

    - enjoyment

    - rite de passage

     

     

     

     

     

     

    Forms:
    - special events - example: Soap Box Race

     

    - mega-events - example: Rolling Stones concert

Rolling Stones concert in Halifax September 23. 2006

 


- hallmark events - example: World Expos, Olympic Games

- major events - Example: Kieler Woche

 


- "traditional" events - Example: Hohnbeer in Heide

                 

     

     

     

     

     

     

    Event industry point of view:

    Events offer a business arena, where millions of decision-making customers per year interact and engage, face-to-face with brands.

    Event attendees choose to be there, making events the truest representation of
    ‘permission’ marketing     available to brands, and one far removed from the intrusive
    ‘interruption’ marketing alternatives, such TV, radio, Direct Marketing or pop up advertising.

    Events offer multi-sensory marketing; the only business environment where customers can see, touch, hear, smell, even taste the product.

     

     

     

     

     

 

From the destinations point of view:
Which impacts do events have for their stakeholders and the host community?

Examples: Wacken Festival, Carnival in Venice
  

 

 

    

 

 

 

 

 

 Planning for an event:

 Example: Celebration of 15 years of FHW

 

 First step: Discussion of goals of event - all

 Second step: Transforming the goals into activities which support the goals - six groups

 

 

 

Please form six groups to discuss which major points have to be looked into in the fields of:

- Program
- Financing / Sponsorship
- Marketing, Documentation
- Human Resources
- Safety, Logistics
- Controlling, Evaluation

 

Please discuss for 15 minutes, then present the 10 most important ideas and questions for each field
  

 

 

     

     

     

     

  

  

 

 

 

 

 

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h
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