ITM Bachelor 1. Sem
8029: Introduction International Tourism Management
           We 08.15 - 09.45 h (+ other dates) Audimax II

 DEMAND SIDE:

Other forms of Tourism:
Business, VFR, MICE, Second Home

 Three main forms of tourism:

Leisure
Business
Visiting Friends and Relatives

Remember definition UNWTO:
The activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.

Examples: A leisure-orientated / business orientated / VFR-orientated trip

- Decision on when and where to

- Information resources used

- Transportation resources used

- Destination resources used

- Frequency

Different forms of tourism - "pure" or mixture - make use of different resources and are in different ways connected or disconnected to the location/destination or transit points. 

Examples: Airport transit, Olympic Games, Airport as destination, pilgrims

MICE

MICE = Meetings, Incentives, Conferences, Events

Definitions by IAPCO (International Association of Professional Congress Organizers):

Meeting General term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, commitee meetings, etc. (Not for private purposes)

Incentive Meeting event as part of a programme which is offered to its participants to reward a previous performance. (Can be activity- and/or location-orientated)

Conference Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character - features which tend to facilitate the exchange of information. Conferences are usually of limited duration with specific objectives.

Event Events at which products and services are displayed. (Directly (fairs) or indirectly (PR))

Alternative name: "MEETINGS INDUSTRY"

Differences between business tourism and MICE travels:

- individual / groups

- short notice / planned

- not necessarily clear objective / clear objective

- mainly B2B / can be B2B, B2C, B2I, internal

- often own or inside organisation / normally outside organisation

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h