ITM Master 1. Sem.
8006: International Management I
           

Reasons and Strategies for Internationalisation/Globalisation of Companies

Why and how are companies enter international markets or expand their presence in international markets?

 Globalisationstrategies.pptx

Sustainable Competitive Advantage in Global Business

Classical approaches (Porter) concentrate on achieving a profitable position in the relevant market. Long-term planning however needs to concentrate on a sustainable competitive advantage in global business.

  Competitivestrategy.pptx

What additional input is needed on Nov. 17th?

Assignment discussions

  Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecFrre period): Friday 10.00 - 11.00 h