ITM Master 1. Sem
8001: Seminar International Tourism Management
           Fr 11.45 - 13.15 h, H 12

   Diversity Management in Tourism

 How to manage the internationalization of a second-row destination.

 Example: Magdeburg as a destination for Chinese tourists

 External: Product adaptation and marketing: Offers, Website

 www.magdeburg.de

 Internal: Human resource development, Internal marketing

 Diversity Management in tourism - Feedback: Please choose a destination and present ideas about how to internationalize the destination with regard to international tourists. Name also some of the possible problems in implementing your ideas.

  Contact: Prof. Dr. Wolfgang Georg Arlt, Study Program Director
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Wednesday 11.00 - 12.00 h