ITM Master 1. Sem
8001: Seminar International Tourism Management
         

INTRODUCTION
Seminar organization:

Topic: 21st century approaches to Tourism Management

30 hours classroom
90 hours students work

Introduction Arlt:

Prof. Dr. Wolfgang Georg Arlt

  Tourism Scientist.
  Born in West-Berlin 1957, married to Swiss authoress, no kids
  Since 2007 living in Meldorf (former capital of Dithmarschen, located south of Heide)
  Studies in Berlin, Taiwan, Hong Kong
  M.A. Sinology, PhD Political Sciences FU Berlin
  

  Former owner of specialized travel companies (Outbound / Inbound East Asia-Europe),
  Consultant for European companies (Transport, Logistics) in China
  Organizer of fairs and exhibitions in East Asia and in Europe
  Publisher, bookseller, journalist
  

  Since 1997 lecturer (Intercultural Management, Tourism) in Europe and East Asia
  Since 2002 professor for Leisure and Tourism Management

  Research Fellow of Japanese Society for the Promotion of Science
  Fellow of Royal Geographical Society (London)
  Director of China Outbound Tourism Research Institute (COTRI) 
  Vice-Director of IMT Institute for Management and Tourism 
  Adjunct professor at Yanbian University of Science and Technology (Yanji/China)
  Visiting professor at Ningbo University (Ningbo/China)
  Visiting professor at University of Sunderland (Sunderland/UK)

  Since February 2007 professor for Tourism Economics at FHW
  Since August 2008 member of Senate of FHW
 

  Office at FHW: "Wirtschaftsturm" second floor 2.018,
  Tel. -513, email: arlt@fh-westkueste.de
  Consultation hour during teaching period: Tu 16-17 h

Introduction Participants

Three examples of modern tourism analysis and management approaches will be looked into:

- Experience Economy in tourism (Pine/Gilmore)

- Retail as part of tourism (McCann/Locum/Arlt)

- Customer as employee in tourism (Johnston/Voss/Arlt)

Each methodical approach will be introduced in a lecture by an example and the transformation to tourism.

Students are asked to use the concepts and thinking tools of the approach for a tourism topic of their choice and give a 20 min. presentation (plus discussion) about the result.

Furthermore each student has to use one of the methodical approaches for a more detailed treatment of a touristical topic and write a paper about it of between 3,000 and 4,000 words which has to be handed in before Feb. 13th.

    Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Tuesday 16.00 - 17.00 h